Our Approach to Funding.
Brightstar does not develop or fund many start-ups compared with a standard VC model that can fund perhaps 20-25 start-ups from a single fund. We spend a lot of our time on those that we work on, and we focus hard on developing the core team and achieving early wins so that we can move on to provide more strategic input and support. As a result, our choice of funding is a strategic decision.
The choice of funding route takes into account our commercialisation and go-to-market strategies, and critically considers whether the company is suited for venture capital investment – some opportunities simply do not fit well. In addition, some opportunities might benefit from the broader exposure and publicity that only a crowdfunding campaign can provide. Some are best funded privately and through our existing network of known funders. Some will include a mix of the above and different groups at different points – private seed first followed by publicly sourced crowdfunding when a major milestone has been a achieved, and major institutional backing when the company needs major development funding to carry it through. In any event, the funding strategy aims to place the company’s needs first to ensure the opportunity is maximised, and our investors are happy.
Brightstar’s partners have extensive experience in corporate finance and fund raising for early stage businesses. Individually, our partners have each been doing this for over 20 years.